Month: February 2017

The Media Glocalizer attends the Digital Media Strategies event in London this week. We will continue our blog next week.

U.S. giant NBC News targets to compete with CNN on a global level and is said to pay around USD 30 million to become a shareholder of the then rebranded pan-European news network “Euronews NBC”. The controlling shareholder with 53% is the Egyptian Naguib Sawiris. The European commission is going to fund the network for the next 4 years… more …

Greek publishing house DOL cannot meet its credit payments and is said to owe 174 million Euros to Greek banks. Therefore it had to suspend its newspapers “To Vima” and “Ta Nea”. The latter used to be Athen’s most popular daily selling 200,00 copies in the 90ies and lately only sold 15,000 copies. Management blamed the government for not bailing out its banks (which otherwise might have extended the credit line.)

“Monetizing the reading experience is just a gimmick to attract users”, says the editorial director of the Chinese news app Bingdu in an interview with Storybench.  In average users earn a little less than $ 0.04 per day from the advertising revenue. The main idea behind is to collect data from their audience to improve the user attractiveness of Bingdu. The app has been downloaded 80 million times… more …

Newsletter Number 70(!) released by the Washington Posts solely targets an international audience. “Today’s World View” is released five times a week at 7 a.m. Central European Time. The publishing house states it has 25 million international readers and finds emailed newsletters rank among the highest subscription conversion rates for the Post… more …

Regional French Newspaper “Ouest France” went live with “Dimoitou”, a daily digital news service for children. For 5 Euros per month, five days a week at 5 pm five topics are covered in – guess what – three different comprehensive levels (targeted at kids between 7 and 12 years of age). All topics are also presented in English.

Italian-based Europeye SRL expands its portfolio with a German edition of “eastwest”. The bi-monthly magazine reaches out to an audience interested in an in-depth coverage of global politics and economy. The 92-page magazine is available for EUR 9 in Germany (Austria: EUR 9.90, Switzerland: CHF 12.90).  “eastwest” is already available in English and Italian. (Media Glocalizer supports the German edition of “eastwest”.)