Publisher-Independent Platforms Cannibalize Existing Subscription Models

Platforms like Blendle or Pocketstory don´t seem to lead to net subscription gains for publishing houses.  According to a study conducted at the University Hamburg and Groningen, many existing subscribers simply shift towards publisher-independent platforms to save money. These digital apps benefit most from flat fee models.  As long as pricing stays below € 10, the market potential is estimated at 7% in Germany.

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