Author: sebastian

“Monetizing the reading experience is just a gimmick to attract users”, says the editorial director of the Chinese news app Bingdu in an interview with Storybench.  In average users earn a little less than $ 0.04 per day from the advertising revenue. The main idea behind is to collect data from their audience to improve the user attractiveness of Bingdu. The app has been downloaded 80 million times… more …

Newsletter Number 70(!) released by the Washington Posts solely targets an international audience. “Today’s World View” is released five times a week at 7 a.m. Central European Time. The publishing house states it has 25 million international readers and finds emailed newsletters rank among the highest subscription conversion rates for the Post… more …

Regional French Newspaper “Ouest France” went live with “Dimoitou”, a daily digital news service for children. For 5 Euros per month, five days a week at 5 pm five topics are covered in – guess what – three different comprehensive levels (targeted at kids between 7 and 12 years of age). All topics are also presented in English.

Italian-based Europeye SRL expands its portfolio with a German edition of “eastwest”. The bi-monthly magazine reaches out to an audience interested in an in-depth coverage of global politics and economy. The 92-page magazine is available for EUR 9 in Germany (Austria: EUR 9.90, Switzerland: CHF 12.90).  “eastwest” is already available in English and Italian. (Media Glocalizer supports the German edition of “eastwest”.)

Swiss publishing house Ringier expands its product line in Africa. After taking on “Women´s Health” and “Men´s Health” in Nigeria and Ghana last month, Ringier announced to launch the sub-Saharan African edition of “Business Insider”. This is going to be the 15^th edition of “Business Insider” around the globe. In Europe, there are already various editions including French, German, Polish and Italian… more …

We wish our Chinese friends a happy new year and all the best in the year of the rooster. Enjoy the Chinese holiday season.

While Breitbart is expected to soon enter the German and French market with a native language edition it also is supposed to hit Italy with an English edition. The Atlantic reports that Breitbart News intends to go more mainstream and become the future New York Times… more …

Publishers face a difficult dichotomy when it comes to working with third-party distribution platforms. On top the concentration on Google and Facebook increases (combined market share of 70%). According to a leaked report they seem to earn less than expected… more …

The globalization process of the New York Times continues. Every Tuesday they will publish a 4-page, English supplement in the French Newspaper Libération. In Germany, the NYT already publishes a weekly supplement each Friday in Süddeutsche Zeitung… more…

After Spain, Italy and Great Britain Germany is the next country where football fans can enjoy a daily dose of sports. Since January 20th “Fußball Bild” is published Monday through Saturday in the format “Nordisch Tabloid” (40 cm x 28 cm) with 32 pages for a price of 1 Euro and is digitally available in the iKiosk of Axel Springer SE… more …