Services

A global, digital media market offers publishing houses tremendous opportunities to expand their audiences beyond their borders. Yet launching a foreign edition requires significant adaptation. This includes – but isn’t limited to – language, content, style, layout, format (digital vs. print), marketing, pricing, distribution, working culture and legal frameworks.

When your media organization is exploring, entering or adjusting to a new market, I am ready to support you with my services and proven expertise in multiple media markets as your personal Media Glocalizer.

Market research

  • Thorough market analysis of your target market

Preparation for market entry

  • Support in publishing an existing publication in a new market and/or new language
  • Finding and vetting a joint-venture partner or licensee
  • Selling existing content to third parties (incl. syndication, possibly in a different language)
  • Intercultural marketing: How to promote, price and sell in the new market
  • Human resources support

After market entry

  • Intercultural public relations
  • Building brand visibility among journalists, opinion leaders and other target groups with supporting marketing and publicity work
  • Creating tailored events for direct access to key audiences
  • Connecting you with the right agency to acquire, manage and service subscribers
  • Active management of key accounts to generate volume subscriptions
  • Connecting you with the right advertising sales agents
  • Active support with key advertising accounts

Based on many years of international experience, my focus is on markets in Europe, North America, India and East Asia.

Follow me on LinkedIn or Twitter.